The job title mafia

Maybe we are already members of this particular group of design firms, but some of them really push the boundaries of what’s understandable. Can anyone tell me what a Senior Digital Experience Planner does?

Does this person plan daytrips on the web for elderly people? Or is he/she a projectmanager for User Experience Designers? And what does the Junior do?

At Pit we chose our job titles carefully and we tried to make sure the ones we chose already existed or were easy to understand. The title for example User Experience Designer could be a topic of discussion. Why didn’t you choose Interaction Designer? Or why not just Designer? Our reason is that the user plays a very big part in our designs and we believe that a good design always needs user input. Therefore we chose the title User Experience Designer instead of those other more common but also less specific ones such as Designer.

Our business has been suffering from a ‘job title identity crisis’ for many years already. For outsiders it’s impossible to understand what we do when they look at our business cards and within the creative industry itself people think of new names for the same job every day. Let’s look back at the Senior Digital Experience Planner. After reading the job description I think this job could be named differently and more easy to understand. How about digital strategist?

I am wondering, is our business really that complex that we need a different title for every minuscule niche? Or are our creative brains just too fond of creating new titles every day?


Roy said on the 9th of February 2011 at 11:49:

What about: online strategists, digital strategic planners, internet strategists and interactive strategists?

They are all doing the same thing as a digital strategist.

Very confusing indeed, this profession name inflation.

Roy said on the 9th of February 2011 at 11:53:

Oh yeah! Maybe it’s because of Google. If you have an unique job you are easy to find on Google. Just search for digitaal strateeg (dutch) and you’ll find mainly articles and links from a guy named Frank.

Rowan said on the 9th of February 2011 at 13:11:

@Roy: Very true, this is yet another way in which those different titles are confusing. Who is doing what exactly? And is it really that important to be that precise?

Haha, last time I checked Google did not index my business cards.. But for people with common names like Frank it might be handy to use a tagline or slogan which differs from the rest. But how do you get people to search for that tagline/title in particular?

jankees said on the 10th of February 2011 at 08:34:

I think a lot of people use it as a conversation starter.. “What the heck is a ….”, or just to impress people :)

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